In life and business, timing is everything.
That includes social media. Post on the worst times and you might position yourself badly in a specific social media platform. That in turn will trickle down to other spheres in your writing career. That's how influential social media has become. In fact your reputation and record could be badly affected by the timing of your postings.
On this account, your connections, followers, and friends, in other words, your professional network, will rate you based on your social media posting habits; most importantly your timing. In the long run, that element will affect your professional standing, and your business performance.
With that kind of power social media wields, it's best to learn when are the best and worst times to post on different social media platforms.
Let’s take a concrete example: on LinkedIn, experts strongly recommend to post before or after business hours. If we speculate intelligently… most of LinkedIn users are professionals. In most probability, they're active on this platform before or after business hours. That's because they are busy working during business hours. For this reason, they won’t be alert on your posts during those hours. Also, on this site, the best time to post is: 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET and the worst time is: 10 p.m. to 6 a.m. ET.
Let's peruse the infographic below which was produced by Social Caffeine. I'm pretty sure you'll find more invaluable information.