How to Choose the Right Topic for Your Blog

NOTE: This post appeared first on Lifehacker.

Photo Credit: Kris Olin via Flickr
One of the most underestimated facets of blogging is choosing the best topic to focus on. You can't just pick a topic you fancy and blog about it right away. You have to go through several steps. Well, actually, go through a process in order to decide intelligently.

Many people suffer the consequences when they commit the mistake of picking the wrong topic.

How do they commit this mistake, anyway?

They pick a topic they know nothing about. (This is the worst thing a blogger can do.) With this mistake alone, they create problems they'd rather not have. Yes, they can research about the chosen topic, but sooner or later, their readers will find out the truth—they struggled to write about it or they're not well-versed with their niche.

(Remember, when deciding on a blog topic, you must choose one that will showcase your expertise. When your site visitors are inspired by your blog, then you are up to something awesome. Let's say you have been hosting a radio show for 18 years, you have all the right to blog about radio and broadcasting in general. If you have been leading bible studies for several years, you can definitely focus on tackling a niche related to ministry.)


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Regarding committing this terrible mistake, (picking the wrong topic) in the first place, they could have had the wrong motive when they made the decision of choosing a certain topic. They go for a topic they thought would make them money. (Now, don't get me wrong, there's absolutely nothing wrong with making money. In fact it's good especially if you do it with the purpose of creating wealth for your family.)








However, there's a problem if you go this route. The blog subject you have chosen to focus on could be something that you're not equipped to discuss. (This is scary!) With this, you have just committed a major mistake early on in your blogging adventure. A mistake that could ultimately drive you to failure.


Steps to take when choosing a topic:

1. Know thyself

-know your interests

-know your expertise

-know your background

-know your experiences

This crucial knowledge about yourself serves as a guide that will lead you to the topic you are seeking. Something you have passion for.

2. Ask yourself what you love talking about

What is that topic you can't seem to stop talking about? Once you start talking about it, the flow just continues and seems to never end.

3. Do your research

What topic is on top of people's lists? What's the current rage? This is something that can be turned into a business. In other words, you must take public interest into consideration. If the masses love it, nothing can stop you from making money out of it. But remember, the topic should be a mix of the people's interest and something you are knowledgeable in.

Are there bloggers raking in money out of the topic?

Try to type keywords associated with your topic on Google's search engine. If there are people blogging about it, you're a few steps to nailing it. There must be gold in such a topic. Hordes of people might be interested in it.

4. Find out what other things bloggers do to earn more.

Do they coach or teach people? If so, what are the subjects or topics they handle? Always remember: if there are coaches about a topic, it means there are people being coached. And this means only one thing—there is income to be had.

Do they sell products like e-books and e-courses? Do they sell services like one-on-one consultations or discussions?

If bloggers do their job right, they could be laughing their way to the bank.

5. Determine the longevity of the topic.

Can the topic hold interest for months or years? Will the blog post you create today still be valuable tomorrow, next month, or the coming years? If your answer is yes to all these, then you have found a niche you can explore and you are sure to have a sustainable income.

Ideally, there should be unending blog post ideas for your website for it to become a cash making machine.

Photo Credit: Kris Olin via Flickr







Breaking News! -- Anthony is speaking today on blogging/writing

Today is a special day for The Write Freelance. 

Anthony, in case you still don't know, is the guy in the picture on your right, and that's me!

Kidding aside, I'm super excited today and lacking sleep because I was invited as a resource speaker about blogging and writing.

It's more special because I will be speaking in a conference where many many churches will attend. 

The reason for this excitement is the fact that I have wished, dreamed, desired this to happen, and even before praying for it, here it's happening! Praise the name of the Lord, He is an awesome God!

This event will further intensify my authority about blogging/writing and speaking.

Moving on... If you  have read my about page, you'd know that I am a DJ/Newscaster and so naturally, I also write about public speaking, and anything about opening your mouth with the aim of forming words to convey a message. :) 

Anything about using your mouth to deliver messages.

So... this is the main reason why I'm blogging today because this is such a milestone for The Write Freelance. This is just the start.

I know in the future there will be more speaking engagements about writing/blogging and more about speaking.

If you happen to be in the area, please join us for the event.

   

How to Google Like a Boss – Become a Master of Google Search with these Little-Known Tips

Photo Credit: Ryo Ikuyama
No doubt about it, Google Search has revolutionized the way we do research. Gone are the days when we need to reside in the library for days-on-end just to finish work we’ve set ourselves to do. What is great about Googleling for research is that you can do it in your favorite cafe while sipping cups of your choice brew.
Join me as we peruse this resource I found while I Googled like a boss at CityCup Cafe, Ilocos Norte. I was adding finishing touches to posts at The Write Freelance when I discovered this treasure.
Meantime, let me assure you, when you apply these little-known tips revealed in the infographic, you will surely master the art of using Google Search. Therefore, you’ll be up to more work done, whatever stuff you do. Before I forget, let me give credit to google.com/insidesearchtipstricks for coming up with this premium resource.

Infographic Credit: google.com/insidesearch/tipstricks

Do you have anything to add to the list? Please leave your comments below. As long as you have a related blog or website, please don't hesitate to include a link. I'll be glad to publish your comments.